Services
Strategy and business development, in one block of work.
Each service answers a specific commercial question. Choose one, or combine them into a single engagement that runs from market choice to partner conversations.
Market Expansion Strategy
Talk about this serviceExpansion stalls when a target market is picked by instinct rather than by evidence of demand, access and cost to serve.
Typical scope
- Market prioritisation across the corridor you are targeting
- Customer, competitor and channel landscape review
- Entry model options: direct, partner led or a hybrid of both
- Sequencing, resourcing and the commercial implications of each option
What you leave with
A prioritised market shortlist with entry options and a recommended sequence for the next twelve months.
Business Development & Strategic Partnerships
Talk about this serviceMost cross-border plans fail in the middle: the strategy is sound, but nobody is opening doors, qualifying partners and following up.
Typical scope
- Partner, distributor and channel mapping for your offer
- Warm introductions where existing relationships allow, direct outreach where they do not
- Structuring and negotiating commercial terms with local partners
- A maintained pipeline of partner conversations with clear next steps
What you leave with
A working partner pipeline with qualification notes, commercial terms in progress and agreed follow up dates.
Go-to-Market Strategy
Talk about this serviceA market entry plan is only useful if it names the customer, the offer, the price and the first ninety days of activity.
Typical scope
- Positioning and messaging for the local buyer
- Pricing and packaging direction for the target market
- Channel mix and the sales motion that fits local buying habits
- A first ninety day commercial plan with owners and checkpoints
What you leave with
A go-to-market plan covering positioning, pricing direction, channel mix and the first ninety days of execution.
Fractional Business Development Support
Talk about this serviceExpansion needs consistent outreach and follow through, but a senior in-market hire is often too early or too slow to justify.
Typical scope
- A set number of days per month inside your commercial team
- Weekly pipeline building, partner conversations and follow up
- Joint calls with founders and local counterparts
- A written commercial cadence with decisions and blockers surfaced early
What you leave with
Part time business development capacity with a regular pipeline review and documented next steps.
Ways to engage
Three formats, chosen to match how much of the commercial work you want to keep in house. Scope and duration are agreed in writing before work starts.
Focused project
One market question answered end to end, usually across four to eight weeks.
Market prioritisation, entry options, partner landscape, written recommendation.
Corridor sprint
A short burst of strategy plus business development aimed at a single market launch.
Go-to-market plan, partner outreach, first meetings, launch checkpoint.
Ongoing support
Fractional business development capacity inside your team, renewed month by month.
Weekly pipeline work, partner conversations, joint calls, commercial review.
What you get from us
- Direct access to the person doing the work
- Written scope, timeline and commercial checkpoints
- Market assumptions stated openly, including what is uncertain
- Partner and customer conversations treated as the main output
What we need from you
- A commercial owner inside your team
- Access to product, pricing and delivery information
- Two to four hours a week during active sprints
- A willingness to test the offer in front of real buyers
Not sure which service fits?
Describe the market decision in front of you and we will suggest the smallest engagement that answers it.